Recreational & Vacation Camps
Companies in this industry operate overnight recreational camps including vacation, wilderness, fishing, hunting, and children's camps. No major companies dominate the industry.
The number of international tourists, an indicator of demand for recreational and vacation camps, is still below 63% pre-pandemic levels, with more than 900 million tourists, according to the UN World Tourism Organization. Top countries for international arrivals include France, Germany, and Italy, as well as Qatar, India, and Saudi Arabia. Adventure tourism, where travelers interact with local populations in an experience-based holiday, is a high-demand segment of travel.
The US recreational and vacation camps industry includes about 3,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $3.2 billion.
The industry does not include RV parks/campgrounds or educational camps.
Competitive Landscape
Demand is driven by personal income and leisure travel. The profitability of individual companies depends on enrollment rates, efficient operations, and effective marketing. Large recreational camps have advantages in diverse amenities and brand recognition. Smaller camps compete by offering personalized experiences or by operating in prime locations. The industry is highly fragmented: the top 50 companies account for about 20% of revenue.
Products, Operations & Technology
More than 90% of the US industry revenue comes from overnight camp accommodation sales. Other sources of income include: leisure, recreational, and athletic
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