Lawn & Garden Tractor & Equipment Manufacturing
Companies in this industry manufacture lawn tractors, lawn mowers, and other powered lawn and garden equipment. Top companies include Briggs & Stratton, Deere, MTD Products, and Toro (all based in the US), as well as Emak (Italy), Honda and Kubota (both of Japan), and Husqvarna (Sweden).
Worldwide sales of power lawn and garden equipment are forecast to grow 6.5% per year through 2031 to nearly $143 billion, according to Transparency Market Research. Rising GDP and incomes in Western markets, as well as emerging middle classes in developing countries, are key growth drivers.
The US lawn tractor and other powered lawn and garden equipment manufacturing industry includes about 170 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $8 billion.
Competitive Landscape
Demand is driven by consumer spending. The profitability of individual companies depends on effective marketing, efficient production, and product innovation. Large companies have economies of scale in purchasing and production. Small firms can compete by making specialty products. The industry is highly concentrated: in both segments the top 50 companies account for more than 95% of industry revenue.
Top exporters of powered mowers, lawn mowers, and horizontal cutting devices include China, the US, Germany, France, and Austria, according to the Observatory of Economic Complexity (OEC).
Products, Operations & Technology
Riding and nonriding lawn, garden, and snow equipment account for a significant part of the industry's revenue at about 30%, each. This is followed by
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Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms