First Research US Industry Profile

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Photographic & Optical Equipment/Supplies Manufacturing
SIC Codes: 3827, 3861
NAICS Codes: 333314, 333316
Last Quarterly Update: 3/18/2019
Companies in this industry manufacture photographic and optical equipment and supplies, such as cameras, photocopiers, projectors, and film editing equipment, as well as lenses used in scientific instruments and consumer products. Major companies include Bushnell, GoPro, II-VI Incorporated, and Sony Electronics, all based in the US, along with Carl Zeiss (Germany) and Japan-based Canon, Fujifilm, Nikon, Olympus, and Ricoh.
The US photographic and optical equipment manufacturing industry includes about 650 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $6 billion. This industry does not include companies that primarily manufacture eyeglasses or other ophthalmic lenses, which are covered in the Eyewear Manufacturing profile.
Competitive Landscape
Demand for optical instruments is driven by technological advancements and R&D spending, while demand for photography equipment largely depends on consumer income and corporate spending. The profitability of individual companies depends on product innovation, raw materials costs, and effective pricing. Large companies enjoy economies of scale in design, manufacturing, and purchasing. Small companies can compete effectively by offering more specialized and innovative product lines. The US industry is highly concentrated: the 50 largest manufacturers of lenses and optical instruments account for about 80% of revenue in that industry segment, and the top 50 photography and photocopier equipment manufacturers account for more than 90% of segment revenue.
Several of the industry's larger manufacturers have begun incorporating software applications and business services into their business models to distinguish themselves from competitors and reduce their reliance on sales of hardware devices, a category with more limited growth potential.
US manufacturers of lenses and optical instruments face significant competition from imports, particularly from China, Japan, Mexico, Germany, and Canada. Japanese electronics companies dominate the market for digital cameras and related accessories.
Products, Operations & Technology
Major products in the optical equipment manufacturing sector include lenses used in cameras, binoculars, telescopes, weapon sights, and laboratory instruments ... plus:
Sales & Marketing
Finance & Regulation
Regional & International Issues
Human Resources
Also includes the following chapters:
Quarterly Industry Update
Industry Indicators
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Industry Websites
Glossary of Acronyms

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