Multimedia, Graphics & Publishing Software
Companies in this industry design and publish computer software for multimedia production, editing, and distribution; graphics and web design; and desktop and online publishing. Major companies include Adobe Systems, Autodesk, Avid Technology, and Tableau Software (all based in the US), as well as Corel (Canada), Cyberlink (Taiwan), Sketch BV (the Netherlands), and Wix (Israel).
Annual worldwide sales of the computer graphics software are expected to reach about $1.4 trillion by 2025, according to Business Wire. Asia Pacific is the largest region in the market and is followed by North America. The smallest region is Africa.
The multimedia, graphics and publishing software industry is a subset of the computer software industry, which is covered in a separate industry profile.
The US software publishing industry includes about 13,000 firms with combined annual revenue of around $280 billion.
Demand is driven by corporate spending on publishing and graphic arts. The profitability of individual companies depends on technical expertise and successful marketing. Large companies have advantages in development, marketing, and distribution resources. Small software companies compete by focusing on niche applications or emerging technologies.
Products, Operations & Technology
Major products include published system software, which account for more than 30% of the industry revenue and is followed by published applications software
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms