First Research US Industry Profile

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Boat Dealers
SIC Codes: 5551
NAICS Codes: 441222
Last Quarterly Update: 6/27/2022
Companies in this industry are engaged in retail sales of new and used boats, as well as boat motors and trailers; they may also offer replacement parts and boat repair services. Major US companies include MarineMax and West Marine.
The US boat dealers industry includes about 4,200 establishments (single-location companies and units of multi-location companies).
Competitive Landscape
Demand for boats is closely linked to personal income, consumer confidence, and the general economy. Industry groups also examine other indicators such as home sales, RV sales, light vehicle sales, and fishing license sales to gauge demand for boats. The profitability of individual companies depends on effective marketing. Large companies may have economies of scale in advertising and purchasing. Small companies compete by specializing in a certain category of boats, such as fishing boats, or by focusing on a specific customer segment, such as sailing enthusiasts. The US industry is fragmented: the 50 largest dealers generate about 30% of revenue.
Products, Operations & Technology
Dealers sell new and used boats, engines, parts, and a large variety of associated products. New boats, canoes, kayaks, motors, and parts and accessories ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

01/24/2022
10/25/2021
07/19/2021
04/12/2021
12/14/2020
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01/28/2019
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10/31/2016
08/01/2016
05/02/2016
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10/26/2015
07/27/2015
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01/26/2015
10/27/2014
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11/11/2013
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11/26/2012
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02/28/2011
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08/16/2010
05/10/2010
01/11/2010