Education & Training Software
Companies in this industry design, develop, market, and support software used in education and training. Major companies include Anthology, Blackboard, Renaissance Learning, Rosetta Stone, and SkillSoft (all based in the US); as well as software divisions of publishers such as Cengage Learning and Scholastic Corporation and training units of diversified software providers such as Oracle and SAP. Top firms based outside the US include Affero Lab (Brazil), NIIT (India), and Promethean World (the UK).
The worldwide e-learning market, which includes education and training software, is forecast to reach about $250 billion in 2020 at a 21% compound annual growth rate (CAGR) between 2021 and 2027, according to Global Market Insights. The market is forecast to grow to $1 trillion by 2027. North America & Europe, the Asia/Pacific region, and Middle East & Africa are the growth drivers for e-learning market.
The US software industry includes about 15,000 establishments, with a total annual revenue of about $280 billion.
The US education and training software industry is a subset of the computer software industry, which is covered in a separate industry profile.
Demand is driven by corporate, institutional, and consumer spending. The profitability of individual companies depends on technical expertise and effective marketing. Large companies enjoy economies of scale in marketing and customer support. Small companies compete mainly by targeting niche markets or developing new technology. The US industry is concentrated; the 50 largest companies account for about 70% of revenue for the segment.
Products, Operations & Technology
Major products include software for training students, employees, and consumers. Using education and training software online is often referred to as e-learning.
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms