First Research US Industry Profile

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Funeral Services
SIC Codes: 7261
NAICS Codes: 8122
Last Quarterly Update: 11/4/2024
Companies in this industry conduct funerals and provide burial-related services. Major companies include Carriage Services, Everstory Partners, and Service Corporation International (all based in the US), along with Arbor Memorial (Canada), Dignity Funerals (UK), and Funespaña (Spain).
In 2023, about 60 million people die worldwide, including around 3.3 million in the US, according to Our World in Data. Funeral services, regulations, and burial standards vary from country to country. Regional traditions and religious beliefs often dictate the types of services available.
The US funeral services industry includes about 21,000 establishments (single-location companies and units of multi-locations companies) that generate about $20 billion in annual revenue.
Competitive Landscape
Demand for services is driven mainly by local mortality rates and the population of aging people. The profitability of individual companies depends on sales and marketing and efficient operations, because local demand is relatively fixed. The main advantage of large companies is their ability to share resources (limos and hearses, embalmers, and marketing) among clusters of funeral homes. Small operators can compete successfully by developing superior local reputations. The US industry is fragmented: the 50 largest companies account for about 30% of industry revenue.
Products, Operations & Technology
Pre-burial services for human remains account for about 40% of revenue; sales of caskets for over 20%, grave plots and spaces, and packaged funeral services ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms
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