Commercial Real Estate Brokerage
Companies in this industry act as agents in the buying, leasing, and selling of commercial real estate. Major companies include CBRE Group, Colliers International, Cushman & Wakefield, Jones Lang LaSalle (JLL), and Newmark Knight Frank (all US-based), as well as Countrywide and Savills (both in the UK) and E-House China Holdings.
Global commercial property investment volume, which drives demand for commercial real estate brokers, was about $730 billion in 2017, according to JLL. The near-term outlook is positive, leading real estate investors to look outside their home markets for opportunities across the spectrum of locations and sectors.
The US commercial real estate brokerage industry includes about 18,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $20 billion. The industry includes sales and leasing brokers and agents for nonresidential property.
Commercial real estate management is covered in a separate industry profile. Some companies offer both brokerage and management services.
Demand, which is driven by the volume of commercial real estate transactions, is heavily influenced by real estate vacancy rates. The profitability of individual companies depends on efficient operations. Large companies have advantages in performing a range of services in multiple markets. Small companies can compete effectively by specializing in local markets. The US industry is concentrated: the 50 largest companies account for about half of industry revenue.
Products, Operations & Technology
Brokerage services related to property rentals account for about 45% of industry revenue; brokerage services related to property sales account for about
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms