First Research US Industry Profile

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Publishing
SIC Codes: 2711, 2721, 2731, 2741, 2771
NAICS Codes: 5111
Last Quarterly Update: 4/18/2022
Companies in this industry publish newspapers, magazines and other periodicals, books, directories, and mailing lists, as well as items such as calendars, greeting cards, and maps. Major companies include Advance Publications, Hallmark, Hearst, and News Corp (all based in the US), as well as Axel Springer (Germany), Pearson and RELX Group (both based in the UK), Thomson Reuters (Canada), and Wolters Kluwer (Netherlands).
The books and publishing industry includes the newspaper and magazine, book publishing, and digital publishing segments. The global newspaper circulation revenue was about $50 billion in 2021, while the global book publishing revenue was about $120 billion, according to Statista. The newspaper and magazine segments are experiencing contraction as circulation falls, thanks in part to the increasing accessibility of free content online. The digital publishing industry in China is booming, driven by the increasing internet and mobile app economy.
The US publishing industry includes about 16,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $90 billion.
Book publishers, newspaper publishers, magazine publishers, and directory and mailing list publishers are included in this industry and further discussed in separate industry profiles. Internet publishing, which is not included in this industry, is covered in a separate profile.
Competitive Landscape
Demand for books, magazines, and greeting cards is driven by consumer income, while demand for newspapers and directories is related to local population growth and local ad spending. The profitability of individual companies depends on marketing expertise, efficient operations, and new customers. Large companies benefit from the ability to share resources across multiple content outlets. Small companies can compete effectively by specializing in niche topics and markets. The US publishing industry is concentrated: the 50 largest companies generate about 60% of revenue.
The publishing market has become highly competitive due to the proliferation of digital content. New technology enables low barriers to entry, resulting in the emergence of smaller content providers that can reach large audiences over the internet, through apps, or via self-publishing services. To remain competitive, companies must invest in designing innovative new products, expanding existing products, and acquiring new players.
Publishers compete with local and national rivals for readership and advertising; they also compete with other media, such as local broadcast stations, national cable and broadcast networks, and online distributors, many of which offer content for free.
Products, Operations & Technology
In the US, books alone are the largest source of industry revenue (about 30%), followed by magazines and periodicals (about 30%). Newspapers (about 30%), ... plus:
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

12/13/2021
10/11/2021
07/12/2021
04/05/2021
11/23/2020
07/16/2020
07/13/2020
03/23/2020
07/01/2019
04/15/2019
01/14/2019
10/08/2018
07/09/2018
04/09/2018
01/08/2018
10/02/2017
07/03/2017
04/03/2017
01/02/2017
09/26/2016
07/05/2016
04/04/2016
01/04/2016
09/28/2015
06/29/2015
03/30/2015
01/05/2015
10/06/2014
07/14/2014
04/14/2014
01/20/2014
10/14/2013
07/22/2013