Soft Drink Manufacturing
Companies in this industry manufacture soft drinks and artificially carbonated beverages. Major companies include US-based global giants Coca-Cola, Keurig Dr Pepper, and PepsiCo, as well as Britvic (UK), Cott (Canada), Red Bull (Austria), and Suntory (Japan).
Global sales of carbonated soft drinks are about $350 billion per year, according to Euromonitor. Latin America is the largest market in terms of dollar sales, and the Asia/Pacific and Middle East/Africa regions are the fastest-growing markets. Countries being targeted for industry growth include China, Brazil, Mexico, and Japan.
The US soft drink manufacturing industry includes about 500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $42 billion.
The soft drink manufacturing industry is part of the nonalcoholic beverage industry, which also includes ice and bottled water manufacturing and is covered in a separate industry profile. Companies primarily engaged in bottling and distributing soft drinks are not included in the industry.
Competitive Landscape
Demand for soft drinks is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large companies have economies of scale in production and distribution. Small companies can compete by introducing new products, catering to local tastes, or selling at lower prices. The US industry is highly concentrated: the top 50 companies account for about 95% of revenue.
Largely due to the high costs of shipping a heavy product, US imports and exports of soft drinks are relatively low. Imports of soft drinks account for about 7% of the US market; exports account for less than 3% of US production. Austria, Switzerland, and Mexico are the largest exporters of nonalcoholic beverages to the US.
Products, Operations & Technology
Carbonated soft drinks account for about 70% of industry revenue; noncarbonated beverages make up about 30%. Some companies also produce bottled water
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