Fast-Food & Quick-Service Restaurants
Companies in this industry operate restaurants in which customers order and pay at a counter. Major companies include US-based Chipotle, McDonald's, Wendy's, and Yum Brands (KFC, Pizza Hut, Taco Bell), as well as Café de Coral (Hong Kong), Greggs (UK), Seven & i Food Systems (Japan), and Restaurant Brands International (Canada).
Consumer food service sales are expected to grow most rapidly in Latin America, the Middle East/Africa region, and the Asia/Pacific region. The world's 10 largest fast-food chains have a combined global brand value of about $240 billion, according to Millward Brown.
The US fast-food and quick-service restaurant industry includes about 275,000 restaurant locations with combined annual revenue of about $225 billion. Full-service restaurants and specialty eateries such as coffee shops are covered in separate industry profiles.
Demand is driven by consumer tastes and personal income. The profitability of individual companies depends on efficient operations and effective marketing. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete effectively by offering superior food or service. The US industry is highly fragmented: the 50 largest companies account for about 20% of revenue.
Products, Operations & Technology
Most fast-food and quick-service establishments specialize in a particular type of cuisine. Hamburger restaurants account for about 40% of sales among
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms