Personal Computer Manufacturing
Companies in this industry produce desktop and portable personal computers (PCs). Major companies include Acer, Apple, Asus, Dell, HP, and Lenovo.
Annual worldwide PC shipments, including desktop PCs and laptops (but not tablets), exceed 260 million units, according to Gartner. Global PC shipments have been flat or declining since the industry's peak in 2011. Global growth has been hindered by competition from mobile devices, especially in emerging markets where a consumer's first connected device is likely to be a smartphone.
US PC shipments account for about 20% of the worldwide market, according to Gartner. Related products such as servers and mainframes -- in addition to PCs -- are included in the more expansive Computer Manufacturing profile.
Demand in the PC market is driven by technological advances, disposable income in the consumer market, and corporate spending cycles. The profitability of individual companies depends on supply chain efficiency and ancillary products and services. Large companies have advantages in leveraging extensive marketing budgets and sales channels, securing component discounts, and manufacturing efficiencies. Small companies can compete by offering unique products or localized service and support. The US computer manufacturing industry is highly concentrated: the top 50 companies account for nearly all revenue.
Products, Operations & Technology
PCs come in a variety of shapes and sizes and may be customized for specific applications. As computer and communications technologies have advanced, the
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms