Seasoning & Dressing Manufacturing
Companies in this industry make spices, dry gravy mixes, seasoning mixes, salad dressings, sauces, and natural extracts. Major companies include US-based Kraft Heinz and McCormick, along with Ajinomoto and Kikkoman (both headquartered in Japan), Givaudan (Switzerland), Kerry Group (Ireland), and Unilever (dually headquartered in the Netherlands and the UK).
Worldwide, production of seasonings and spices is expected to reach 6.3 billion pounds by 2020. India is the world's largest spice producer and exporter. The US is the largest spice importer and consumer, according to Global Industry Analysts.
The US seasoning and dressing manufacturing industry includes about 750 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $20 billion. The industry doesn't include companies that make tomato-based sauces (including pasta sauce, ketchup, and salsa) or pourable gravies.
Demand is driven by consumer tastes and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing exotic sauces, sourcing and selling rare herbs, or formulating custom spice blends, extracts, and mixes. The US industry is concentrated: the top 50 companies account for about 75% of industry revenue.
Imports, mostly from China, Vietnam, Canada, Mexico, and India account for about 11% of the US market. Exports, which go mainly to Canada and Mexico, account for about 9% of US production.
Products, Operations & Technology
Major products include mayonnaise, salad dressings, and sandwich spreads (about 25% of revenue); dry food mixes and seasonings (20%); natural extracts
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms