Cookie & Cracker Manufacturing
Companies in this industry make cookies, crackers, ice cream cones, and similar bakery products. Major companies include Campbell Soup Company, Kellogg's and Mondelez International (all based in the US); other leading firms include ARYZTA (Switzerland), Britannia Industries and Parle Biscuits (both based in India), Want Want Holdings (China), and Yildiz Holdings (Turkey).
Global sales of biscuits - including cookies, crackers, and related sweet and savory snack products - are expected to reach over $170 billion by 2029, according to Data Bridge Market Research. The Asia-Pacific region is the industry's largest customer base, while Europe is the largest market.
The US cookie and cracker manufacturing industry includes about 380 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $11 billion.
Companies that manufacture such food items as snack chips, fresh-baked cookies or breads, hard or soft pretzels, or refrigerated dough mixes are covered in separate industry profiles.
Competitive Landscape
Demand is driven by population growth, consumer tastes, and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing allergen- and sugar-free products, high-end cookies and crackers, or products containing unusual ingredients. The US industry is highly concentrated: the top 50 companies account for more than 95% of industry revenue.
Products, Operations & Technology
Major products are made up of saltines (about 25% of US industry revenue) and cracker sandwiches (about 15%). Other products also include nonchocolate-type
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms