Cookie & Cracker Manufacturing
Companies in this industry make cookies, crackers, ice cream cones, and similar bakery products. Major companies include Campbell Soup Company, Kellogg's, and Mondelez International (all based in US); other leading firms include ARYZTA (Switzerland), Britannia Industries (India), Parle Biscuits (India), Want Want Holdings (China), and Yildiz Holdings (Turkey).
Global sales of biscuits - including cookies, crackers, and related sweet and savory snack products - are expected to rise to $135 billion by 2023, according to BusinessWire. According to WBOC, the US, China, and India are the world's largest biscuit producers. Europe is the largest regional market, ahead of North America. The Asia/Pacific market, paced by China and India, is showing the strongest growth.
The US cookie and cracker manufacturing industry includes about 380 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $11 billion.
Companies that manufacture such food items as snack chips, fresh-baked cookies or breads, hard or soft pretzels, or refrigerated dough mixes are covered in separate industry profiles.
Demand is driven by population growth, consumer tastes, and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing allergen- and sugar-free products, high-end cookies and crackers, or products containing unusual ingredients. The US industry is highly concentrated: the top 50 companies account for more than 95% of industry revenue.
Products, Operations & Technology
Major products are made up of saltines (about 50% of US industry revenue) and cracker sandwiches (about 30%). Other products also include nonchocolate-type
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms