First Research US Industry Profile

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Cookie & Cracker Manufacturing
SIC Codes: 2052
NAICS Codes: 311821
Last Quarterly Update: 5/27/2019
Companies in this industry make cookies, crackers, ice cream cones, and similar bakery products. Major companies in the US include Kellogg's US Snacks Division, Campbell Soup Company, Mondelez International, and Snyder's-Lance; other leading firms include ARYZTA (Switzerland), Britannia Industries (India), Parle Biscuits (India), United Biscuits (UK), and Want Want Holdings (China).
Global sales of biscuits — including cookies, crackers, and related sweet and savory snack products — are expected to rise to $135 billion by 2023, according to Mordor Intelligence. The US, China, and India are the world's largest biscuit producers. Europe is the largest regional market, ahead of North America. The Asia/Pacific market, paced by China and India, is showing the strongest growth.
The US cookie and cracker manufacturing industry includes about 375 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $11 billion.
Companies that manufacture such food items as snack chips, fresh-baked cookies or breads, hard or soft pretzels, or refrigerated dough mixes are covered in separate industry profiles.
Competitive Landscape
Demand is driven by population growth, consumer tastes, and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing allergen- and sugar-free products, high-end cookies and crackers, or products containing unusual ingredients. The US industry is highly concentrated: the top 50 companies account for more than 95% of industry revenue.
Products, Operations & Technology
Major products are cookies and similar sweet items (about 50% of US industry revenue) and crackers (40%). Popular cookies include chocolate chip, oatmeal, ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

02/25/2019
11/19/2018
08/20/2018
05/21/2018
02/19/2018
11/13/2017
08/21/2017
05/22/2017
02/20/2017
11/14/2016
08/15/2016
05/16/2016
02/15/2016
11/09/2015
08/17/2015
05/25/2015
02/23/2015
11/24/2014
09/01/2014
06/09/2014
03/17/2014
12/16/2013
09/23/2013
07/01/2013
04/08/2013
01/14/2013
10/08/2012
07/23/2012
04/30/2012
01/30/2012
10/17/2011
07/11/2011
04/04/2011
12/20/2010
09/27/2010
06/21/2010
03/22/2010