First Research US Industry Profile

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Paint & Wallpaper Stores
SIC Codes: 5231
NAICS Codes: 444120
Last Quarterly Update: 3/18/2019
Companies in this industry sell paint, coatings, wallpaper, and related supplies. Major companies include the retail divisions of paint manufacturers Sherwin-Williams, Benjamin Moore, and Kelly-Moore (all based in the US), as well as Farrow & Ball (UK), Inspirations Paint (Australia), and Nakashima Shokai (Japan).
The global market for paints and coatings is expected to reach $191 billion by 2023, which would represent a compound annual growth rate of 5%, according to BCC Research. Significant gains are forecast for the Asia/Pacific region, especially China and India.
The US paint and wallpaper store industry includes about 7,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $12 billion.
Competitive Landscape
Home maintenance, home sales, and construction and remodeling trends drive demand. The profitability of individual companies depends on effective merchandising and marketing and the ability to establish relationships with contractors. Large companies have advantages in purchasing, distribution, finance, and marketing. Small companies can compete effectively by offering specialty products, providing superior customer service, or serving a local market. The US industry is concentrated: the top 50 companies account for about 75% of industry revenue.
Competition for paint and wallpaper stores includes home centers, hardware stores, mass merchandisers, and direct sellers. Home centers are major sellers of paint: Home Depot's paint sales totaled about $7.7 billion in 2017 (close to Sherwin-Williams' retail paint sales of $9 billion); Lowe's sold about $5 billion worth of paint.
Products, Operations & Technology
Major product lines include interior paint, exterior paint, and coatings, such as stains, varnishes, and shellacs. Companies typically also sell painting ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

12/10/2018
09/10/2018
06/11/2018
03/12/2018
12/04/2017
09/04/2017
06/05/2017
03/06/2017
11/28/2016
08/29/2016
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11/23/2015
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02/16/2015
11/17/2014
08/25/2014
05/26/2014
03/03/2014
11/25/2013
09/02/2013
06/10/2013
03/18/2013
12/10/2012
09/17/2012
07/02/2012
04/09/2012
12/19/2011
09/26/2011
06/20/2011
03/14/2011
11/22/2010
08/30/2010
05/24/2010
02/22/2010