Vegetable & Melon Farming
Companies in this industry produce vegetable and melon crops, seeds, and bedding plants. Major companies include US-based Bolthouse Farms, Chiquita, and Dole Food, along with Chaoda Modern Agriculture (based in Hong Kong), Fresh Del Monte Produce (Cayman Islands), and Mastronardi Produce (Canada).
The global fruit and vegetable seeds market is forecast to reach about $15 billion by 2025, at about 8.2% compound annual growth rate (CAGR) between 2020 and 2025, according to ReportLinker. The market is majorly driven by the rising demand for good quality and high performing seeds.
The US vegetable and melon farming industry includes about 75,000 farms with combined annual revenue of about $20 billion.
Vegetable and melon farming covers about 50 types of produce, including lettuce, dried beans, carrots, sweet corn, potatoes, tomatoes, broccoli, watermelon, honeydew, and cantaloupe. Other fruit production is covered in the Fruit & Tree Nut Farming profile.
Competitive Landscape
Demand is driven by population growth, consumer preferences, and government programs promoting fresh produce. The profitability of individual companies depends on maximizing crop yield and minimizing loss from disease, insects, or unfavorable weather. Large companies have advantages in diversified crop production and access to labor. Small companies can compete effectively by specializing.
The vegetable and melon industry competes with grain, oilseed, fruit, and tree nut farming for cropland, as farmers tend to grow crops with the highest yield and payout.
Products, Operations & Technology
Tomatoes, tubers (potatoes, sweet potatoes, cassava), cucumbers, and watermelons are among the most produced crops globally. Major US products include
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Industry Forecast
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Glossary of Acronyms