Vegetable & Melon Farming
Companies in this industry produce vegetable and melon crops, seeds, and bedding plants. Major companies include US-based Bolthouse Farms, Chiquita, and Dole Food, along with Chaoda Modern Agriculture (based in Hong Kong), Fresh Del Monte Produce (Cayman Islands), and Mastronardi Produce (Canada).
Worldwide, about 2 billion tonnes of vegetable and melon crops are produced each year. Tomatoes, tubers (potatoes, sweet potatoes, cassava), cucumbers, and watermelons are among the most produced crops. China is the world's leading producer.
The US vegetable and melon farming industry includes about 70,000 farms with combined annual revenue of about $19 billion.
Vegetable and melon farming covers about 50 types of produce, including lettuce, dried beans, carrots, sweet corn, potatoes, tomatoes, broccoli, watermelon, honeydew, and cantaloupe. Other fruit production is covered in the Fruit & Tree Nut Farming profile.
Demand is driven by population growth, consumer preferences, and government programs promoting fresh produce. The profitability of individual companies depends on maximizing crop yield and minimizing loss from disease, insects, or unfavorable weather. Large companies have advantages in diversified crop production and access to labor. Small companies can compete effectively by specializing. The US industry is concentrated: the top 10% of farms generate about 90% of industry revenue.
The vegetable and melon industry competes with grain, oilseed, fruit, and tree nut farming for cropland, as farmers tend to grow crops with the highest yield and payout.
Products, Operations & Technology
Tomatoes, tubers (potatoes, sweet potatoes, cassava), cucumbers, and watermelons are among the most produced crops globally. Major US products include
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms