First Research US Industry Profile

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Trade Show & Event Planning Services
SIC Codes: 7389
NAICS Codes: 56192
Last Quarterly Update: 5/6/2019
Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman and Viad (both based in the US), along with ITE Group, Reed Exhibitions, and UBM (all based in the UK), and GL events (France).
As businesses expand internationally, trade shows and corporate events are attracting attendees from around the world. Emerging markets continue to drive global growth. The largest exhibitions market in the world is the US, followed by China, according to AMR International. Event organizers seeking new global growth opportunities should consider Singapore, Thailand, Malaysia, Vietnam, Macau, and the Philippines.
The US trade show and event planning industry includes about 5,100 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $15 billion. Organizers of performing arts and sports events are not included in this industry.
Competitive Landscape
Demand is driven by overall economic activity and corporate profits. The profitability of individual companies depends on managing costs, marketing shows effectively, and retaining key staff members. Large companies have advantages of multiple locations and economies of scale in negotiating labor, transportation, and supply contracts. Small companies compete successfully by delivering superior customer service that drives repeat business. The US industry is fragmented: the top 50 companies generate slightly less than 50% of revenue.
Products, Operations & Technology
Events typically include presentations and workshops; an exhibition area for vendors to promote their products and services; and entertainment activities, ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

02/04/2019
10/29/2018
07/30/2018
04/30/2018
01/29/2018
10/23/2017
07/24/2017
04/24/2017
01/23/2017
10/17/2016
07/11/2016
04/18/2016
01/18/2016
10/12/2015
07/13/2015
04/13/2015
01/19/2015
10/20/2014
07/28/2014
05/05/2014
02/10/2014
11/04/2013
08/12/2013
05/20/2013
02/25/2013
11/19/2012
08/27/2012
06/11/2012
03/19/2012
11/28/2011
08/29/2011
05/16/2011
02/14/2011
11/01/2010
08/09/2010
05/03/2010
02/01/2010