First Research US Industry Profile

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TV Broadcast & Cable Networks
SIC Codes: 4833, 4841
NAICS Codes: 51512, 51521
Last Quarterly Update: 6/13/2022
Companies in this industry broadcast television programs for free to the public and for a fee to cable subscribers. In the US, major broadcast TV networks are ABC, NBC, and Paramount, while leading cable networks include ESPN, Fox News, MSNBC, and USA Network. Other leading companies outside US include ITV (UK), Mediaset (Italy), NHK or Japan Broadcasting Corporation (Japan), and RTL Group (Luxembourg).
Global television advertising revenue reached about $27.7 billion in 2021, according to Statista. Paid-TV subscriptions, including cable and satellite services was at about $180 billion.
In the US the TV broadcast and cable network industry includes about 2,800 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $145 billion.
The industry doesn't include companies that broadcast primarily on the internet, produce and sell taped TV programs, distribute cable and other TV programs, or use TV as a retail outlet. TV program production and distribution is covered in a separate industry profile.
Competitive Landscape
Business advertising, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on advertising volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only TV stations in a geographic area. Small companies can compete effectively with special programming that attracts a targeted audience.
The US industry is highly concentrated: the top 50 TV broadcasting companies account for about 90% of TV broadcasting revenue. Top 20 Cable TV accounts for about more than 95%.
TV broadcast and cable networks compete with other media, including magazines, newspapers, radio, and internet services, for consumer attention and advertiser dollars. The industry also competes with other leisure activities, such as movie theaters and live music and sporting events.
Products, Operations & Technology
Major industry product lines are broadcasts (air time) and programming, production, and post-production services. Other sources of revenue include program ... plus:
Sales & Marketing
Finance & Regulation
Regional & International Issues
Human Resources
Also includes the following chapters:
Quarterly Industry Update
Industry Indicators
Business Challenges
Trends and Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Industry Websites
Glossary of Acronyms

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