Gift, Novelty & Souvenir Stores
Companies in this industry operate physical retail stores specializing in gifts, novelty items, greeting cards, and souvenirs. Major US companies include Disney Stores (a division of The Walt Disney Company), Hallmark, Schurman Retail Group (aka Papyrus), and Spencer's (all based in the US), as well as Card Factory (UK), kikki K (Australia), and NBC Stationery & Gifts (Singapore).
Countries with growing middle-class populations, such as India, are emerging markets for gift retailers. Some major US gift retailers also operate outside of the US via franchises or company-owned locations.
The US gift, novelty, and souvenir store industry includes about 22,500 stores with combined annual revenue of about $18 billion.
Consumer spending, special occasions, and tourist travel drive demand. The profitability of individual companies depends on effective merchandising and the ability to generate store traffic. Large companies have advantages in purchasing, distribution, and marketing. Small companies can compete effectively by selling specialty products, providing superior service, or delivering a unique customer experience. The US industry is fragmented: the top 50 companies account for about 40% of sales.
Gift stores compete with a wide range of businesses because they stock merchandise across many categories. Major competitors include mass merchandisers, department stores, internet retailers, home shopping channels, warehouse clubs, and toy stores.
Retail imports surged ahead of tariffs imposed on goods from China that took effect in September 2019 and are likely to do so again in December, when new tariffs on a wide range of Chinese imports are slated to take effect, according to the National Retail Federation citing data from Global Port Tracker. While the Trump administration's trade war with China will likely lead to higher retail prices -- especially for smaller operators that have little sway with suppliers -- many gift stores have been increasing their focus on American-made goods and local handicrafts due to the rising cost of doing business with China and to differentiate themselves from their competitors.
Products, Operations & Technology
Major products sold by gift stores include souvenirs and novelty items (about 25% of sales), seasonal decorations (15%), and greeting cards (10%). Novelty
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms