First Research US Industry Profile

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Gift, Novelty & Souvenir Stores
SIC Codes: 5947
NAICS Codes: 453220
Last Quarterly Update: 9/30/2019
Companies in this industry operate physical retail stores specializing in gifts, novelty items, greeting cards, and souvenirs. Major US companies include Disney Stores (a division of The Walt Disney Company), Hallmark, Schurman Retail Group (aka Papyrus), and Spencer's (all based in the US), as well as Card Factory (UK), kikki K (Australia), and NBC Stationery & Gifts (Singapore).
Countries with growing middle-class populations, such as India, are emerging markets for gift retailers. Some major US gift retailers also operate outside of the US via franchises or company-owned locations.
The US gift, novelty, and souvenir store industry includes about 22,500 stores with combined annual revenue of about $18 billion.
Competitive Landscape
Consumer spending, special occasions, and tourist travel drive demand. The profitability of individual companies depends on effective merchandising and the ability to generate store traffic. Large companies have advantages in purchasing, distribution, and marketing. Small companies can compete effectively by selling specialty products, providing superior service, or delivering a unique customer experience. The US industry is fragmented: the top 50 companies account for about 40% of sales.
Gift stores compete with a wide range of businesses because they stock merchandise across many categories. Major competitors include mass merchandisers, department stores, internet retailers, home shopping channels, warehouse clubs, and toy stores. Retail imports surged ahead of tariffs imposed on goods from China that took effect in September 2019 and are likely to do so again in December, when new tariffs on a wide range of Chinese imports are slated to take effect, according to the National Retail Federation citing data from Global Port Tracker. While the Trump administration's trade war with China will likely lead to higher retail prices -- especially for smaller operators that have little sway with suppliers -- many gift stores have been increasing their focus on American-made goods and local handicrafts due to the rising cost of doing business with China and to differentiate themselves from their competitors.
Products, Operations & Technology
Major products sold by gift stores include souvenirs and novelty items (about 25% of sales), seasonal decorations (15%), and greeting cards (10%). Novelty ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

05/06/2019
02/04/2019
10/29/2018
07/30/2018
04/30/2018
01/29/2018
10/23/2017
07/24/2017
04/17/2017
01/16/2017
10/10/2016
07/11/2016
04/11/2016
01/11/2016
10/05/2015
06/29/2015
03/30/2015
01/05/2015
10/06/2014
07/14/2014
03/31/2014
01/06/2014
09/30/2013
07/08/2013
04/15/2013
01/21/2013
10/15/2012
07/30/2012
05/07/2012
02/06/2012
10/24/2011
07/25/2011
04/11/2011
01/03/2011
10/04/2010
06/28/2010
03/29/2010
01/04/2010