First Research US Industry Profile

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Sales Promotion Services
SIC Codes: 5199
NAICS Codes: 541890
Last Quarterly Update: 4/15/2019
Companies in this industry provide promotional products imprinted with the name, logo, or marketing message of clients. Major companies include subsidiaries of large marketing firms such as Aimia and subsidiaries of major advertising agencies such as Omnicom and WPP.
Worldwide revenue for the advertising and marketing industry, including sales promotion, exceeds $500 billion, according to Magna Global. The US is the largest ad market, accounting for about 40% of total worldwide spending; other major markets include China, Germany, India, and the UK.
The US sales promotion services industry includes about 7,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $17 billion.
Competitive Landscape
Demand is driven by economic growth and by corporate profits. The profitability of individual companies depends on efficient order fulfillment and marketing. Large companies have economies of scale in procurement and the ability to offer other marketing services. Small companies specialize by type of sales promotion product and differentiate themselves on customer service, particularly speed of delivery. The US industry is fragmented: the top 50 companies account for about 40% of revenue.
Products, Operations & Technology
Major products are shirts, writing instruments, desk/office accessories, glassware, and caps/headgear, all customized with the customer’s name, logo, and/or ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

01/14/2019
10/08/2018
07/09/2018
04/09/2018
01/08/2018
10/02/2017
07/10/2017
04/10/2017
01/02/2017
09/26/2016
06/13/2016
03/07/2016
11/30/2015
08/31/2015
06/01/2015
03/02/2015
12/01/2014
09/08/2014
06/16/2014
03/03/2014
11/25/2013
09/02/2013
06/03/2013
03/11/2013
12/03/2012
09/10/2012
06/25/2012
04/02/2012
12/12/2011
09/19/2011
06/13/2011
03/07/2011
11/15/2010
08/23/2010
05/17/2010
02/08/2010