Professional Sports Teams & Organizations
Organizations in this industry include professional and semiprofessional sports teams and clubs. Major organizations include the Dallas Cowboys, Detroit Red Wings, Los Angeles Lakers, New England Patriots, and New York Yankees (all based in the US); as well as FC Barcelona and Real Madrid (Spain); FC Bayern Munich (Germany); and Manchester United (UK).
The global spectator sports market is by about $185 billion in 2023, according to Research and Markets. Meanwhile, revenue in the sports industry reach about $2.5 billion in 2022, according to Statista. Football (known as soccer in the US) is the dominant sport around the world; other popular sports include rugby, cricket, and baseball.
The US professional sports industry includes about 800 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $35 billion.
Professional sports teams generally operate as part of a league or professional sports association that sets rules, regulates franchise ownership, and negotiates league-wide broadcasting and marketing relationships.
Competitive Landscape
Demand is driven by consumer income and corporate entertainment spending. The profitability of individual teams depends on achieving high fan attendance and a large TV audience, both of which are enhanced by effective marketing and competitive play. Teams in large metropolitan areas have advantages in the population base and TV audience they can draw on, though they may face competition from other teams. Teams in smaller markets, along with less popular sports and minor league teams, can compete by building fan loyalty through local marketing promotions and an appeal to civic pride. The US industry is concentrated: the top 50 organizations generate about 60% of revenue.
Products, Operations & Technology
Major revenue sources for US professional sports teams are from admissions to live sports events accounting for about 35% of the industry's revenue, followed
... plus:
Sales & Marketing
,
Finance & Regulation
,
Regional & International Issues
,
Human Resources
Also includes the following chapters:
Quarterly Industry Update
,
Industry Indicators
,
Business Challenges
,
Trends and Opportunities
,
Call Preparation Questions
,
Financial Information
,
Industry Forecast
,
Industry Websites
,
Glossary of Acronyms