First Research US Industry Profile

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Electronic Toys & Games Manufacturing
SIC Codes: 3944
NAICS Codes: 339930
Last Quarterly Update: 4/15/2019
Companies in this industry manufacture electronic toys and games, including video game consoles. Major companies include console makers Microsoft (based in the US), Nintendo (Japan), and Sony (Japan), as well as peripheral providers such as Bigben (France), Nyko (US), and Logitech (Switzerland).
Global video game revenue, an indicator of game console demand, is forecast to exceed $93 billion by 2019, according to PricewaterhouseCoopers, fueled by the world's largest video game markets by revenue: China, the US, and Japan. Key growth markets for console gaming include Brazil, India, and Indonesia. Almost all manufacturing of electronic toys and games takes place in countries outside the US.
The US home video games and other electronic toys manufacturing industry, a subset of the toy manufacturing industry, includes a small number of companies with combined annual revenue of about $250 million.
Entertainment and games software and manufacturing of personal computers (PCs) used for gaming are covered in separate industry profiles.
Competitive Landscape
Demand is driven by personal income and product innovation. The profitability of individual companies depends on effective marketing, competitive product design, and manufacturing efficiency. Market success drives additional revenue via royalties paid by third-party game developers. The US video game console industry is highly concentrated: the top three companies dominate.
Electronic gaming products compete with PCs, TV, home entertainment set-top boxes, smartphones and tablets, and other forms of electronic and nonelectronic entertainment for consumer leisure time.
Products, Operations & Technology
Major products are video game consoles, portable players, and peripheral hardware. Video game consoles are computers specially designed to deliver entertainment ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

01/14/2019
10/08/2018
07/02/2018
04/02/2018
01/01/2018
09/25/2017
06/26/2017
03/27/2017
12/19/2016
09/19/2016
06/20/2016
03/21/2016
12/14/2015
09/14/2015
06/15/2015
03/16/2015
12/15/2014
09/22/2014
06/30/2014
04/07/2014
01/13/2014
10/07/2013
07/15/2013
04/22/2013
01/28/2013
10/22/2012
08/06/2012
05/14/2012
02/13/2012
10/31/2011
07/25/2011
04/18/2011
01/10/2011
10/04/2010
07/12/2010
04/05/2010