First Research US Industry Profile

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TV Program Production & Distribution
SIC Codes: 7812, 7822
NAICS Codes: 51211, 51212
Last Quarterly Update: 5/9/2022
Companies in this industry primarily produce, or produce and distribute, television programs, television commercials, or videos. Major US-based companies include the television production and distribution operations of Disney, NBCUniversal, Paramount, Sony Pictures, and WarnerMedia. Newer, but increasingly significant, entrants in the field include streaming services Amazon Studios and Netflix. Leading companies based outside the US include Fremantle UK and ITV (both based in the UK).
Global TV viewership was at about 5.36 billion in 2021 and is expected to reach about 5.68 billion by 2026, according to Statista. Global industry growth is being led by digital home video platforms, including over-the-top (OTT), streaming, and video on demand services.
The US TV program production and distribution industry is part of the motion picture production and distribution industry, which includes about 15,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $67 billion.
Broadcasting of TV programs is covered in the TV Broadcast & Cable Networks industry profile. Cable TV system operators are discussed in the Telecommunication Services industry profile.
Competitive Landscape
Consumer viewing patterns and spending by advertisers drive demand. The profitability of individual companies depends on effective marketing. Large companies have advantages in financing, distribution, on-staff creative and technical talent, and multiple-year contracts with key performers and directors of popular programs. Small companies can compete successfully by focusing on special topics or niche audiences. TV program production and distribution is part of the motion picture production and distribution industry, which is concentrated: the 50 largest US companies account for about 75% of industry revenue.
Companies that produce and distribute TV programs may compete with producers and distributors of movies, though many companies deal in both forms of filmed entertainment. The major networks develop their own programs in-house through studio counterparts, which can make it difficult for independent studios to land a series on broadcast television. Internet streaming companies are also producing original content to attract new subscribers and retain existing ones.
The industry competes for consumer dollars spent on other forms of media, including books, magazines, and music, and competes for time spent with other forms of leisure activity, including sports, hobbies, and video games.
Products, Operations & Technology
Major products and services are the production and distribution of TV programs, commercials, and related products, like DVDs. Licensing of rights to distribute ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

02/28/2022
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