First Research US Industry Profile

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Public Relations Services
SIC Codes: 8743
NAICS Codes: 541820
Last Quarterly Update: 5/13/2019
Companies in this industry design and implement public relations campaigns; some also offer lobbying and political consulting services. Major companies include divisions of global advertising and marketing giants such as IPG, Publicis, Omnicom, and WPP, as well as independent firms such as Blue Focus (China), Havas PR (France), and Edelman (US).
The global public relations industry generates about $15 billion in annual revenue, according to the Holmes Report. Industry revenue increased by 5% in 2017. Among the largest 250 firms, growth was stronger in Europe than in North America.
The US public relations industry includes about 8,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $12 billion.
Competitive Landscape
Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on the value of the creative services delivered and efficient use of personnel. Large companies have advantages in having multiple subsidiaries that offer different marketing services to large customers and some economies of scale in marketing. Small companies can compete successfully by specializing in a particular industry or geographic market. The US industry is fragmented: the top 50 companies account for about 40% of industry revenue.
Products, Operations & Technology
Most PR agencies provide a wide range of services, including media relations, crisis management services, lobbying services, event management, and fundraising. ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

02/11/2019
11/05/2018
08/06/2018
05/07/2018
02/05/2018
10/30/2017
07/24/2017
04/24/2017
01/23/2017
10/17/2016
07/18/2016
04/18/2016
01/18/2016
10/12/2015
07/13/2015
04/06/2015
01/12/2015
10/13/2014
07/21/2014
04/21/2014
01/27/2014
10/21/2013
07/29/2013
05/06/2013
02/11/2013
11/05/2012
08/13/2012
05/28/2012
03/05/2012
11/14/2011
08/15/2011
05/09/2011
01/31/2011
10/18/2010
07/26/2010
04/19/2010
01/11/2010