First Research US Industry Profile

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Direct Marketing Services
SIC Codes: 7331
NAICS Codes: 541860
Last Quarterly Update: 4/1/2019
Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies include Epsilon Data Management, Harland Clarke, Harte-Hanks, Merkle, and Wunderman (all based in the US).
Direct marketing is a core component of marketing programs in much of the developed world. Email marketing in particular is a cost-effective way for global marketers to reach consumers, especially in countries that lack a traditional direct marketing infrastructure.
The US direct marketing services industry includes about 2,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $9 billion. The industry is part of the larger advertising and marketing sector, which is covered further in a separate profile.
Competitive Landscape
Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and marketing ability. Large companies have economies of scale in database analytics, marketing, and automated operations, which allow them to compete more aggressively on price. Small companies can compete effectively by specializing in a particular industry, geographic market, or service type. The US industry is concentrated: the 50 largest firms account for about 50% of revenue.
Direct marketers compete against various print and electronic media and other forms of advertising for marketing and advertising dollars.
Products, Operations & Technology
Major services are letter shop services (preparing and sorting mail pieces); printing; mailing list services; concept development; and full direct mail ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

12/24/2018
09/24/2018
06/25/2018
03/26/2018
12/18/2017
09/18/2017
06/12/2017
03/06/2017
11/21/2016
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02/08/2016
10/26/2015
07/27/2015
04/27/2015
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11/17/2014
08/25/2014
06/02/2014
03/10/2014
12/09/2013
09/16/2013
06/24/2013
04/01/2013
01/07/2013
10/01/2012
07/16/2012
04/23/2012
01/23/2012
10/10/2011
07/11/2011
03/28/2011
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06/07/2010
03/15/2010