First Research US Industry Profile

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Market Research & Polling Services
SIC Codes: 8732
NAICS Codes: 541910
Last Quarterly Update: 9/23/2019
Companies in this industry gather, record, tabulate, and present marketing and public opinion data. Major companies include Gallup, Gartner, Forrester Research, and Westat (all based in the US); Nielsen and Kantar (both in the UK); as well as Gfk (Germany), Ipsos (France), and INTAGE (Japan).
Worldwide, the market research industry generates about $49 billion in annual revenue, according to ESOMAR and BDO. The US and Europe dominate the industry. Countries with growing middle classes are seeing rising demand for market research services.
The US market research services industry includes about 5,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $18 billion.
Competitive Landscape
Demand is driven primarily by the health of the economy and corporate profits. The profitability of individual companies depends on managing costs and maintaining a steady flow of work. Large companies have advantages in providing a variety of research and ancillary services to large customers, and in achieving economies of scale in marketing and computerized operations. Small companies can compete successfully by specializing in a research methodology or in emerging niche knowledge areas. The US industry is concentrated: the top 50 companies generate about 55% of industry revenue.
Competitor industries may include online or print publishers of business information, as well as marketing firms and business consulting firms. Market research companies may also face competition from the internal marketing staffs of current or prospective clients that choose to conduct research in-house.
Products, Operations & Technology
Major services are marketing research, which accounts for about 90% of industry revenue, and public opinion polling. Other services include media monitoring ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

06/10/2019
03/11/2019
12/03/2018
08/27/2018
05/28/2018
02/26/2018
11/20/2017
08/21/2017
05/22/2017
02/20/2017
11/14/2016
08/15/2016
05/16/2016
02/08/2016
10/26/2015
08/03/2015
05/04/2015
01/26/2015
11/03/2014
08/11/2014
05/05/2014
02/10/2014
10/28/2013
08/05/2013
05/13/2013
02/18/2013
11/12/2012
08/20/2012
06/04/2012
03/12/2012
11/21/2011
08/22/2011
05/09/2011
02/07/2011
10/25/2010
08/02/2010
04/26/2010
01/25/2010