First Research US Industry Profile

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Entertainment & Games Software
SIC Codes: 7372
NAICS Codes: 511210
Last Quarterly Update: 4/22/2019
Companies in this industry create video games and other entertainment software. Major companies include Activision Blizzard, Electronic Arts, and Microsoft (all based in the US); Tencent (China); Konami, Nintendo, Sega, and Bandai Namco (Japan); and Ubisoft (France).
Global video game revenue from all channels, including mobile, PC, and console, totals about $100 billion per year, according to SuperData Research. Key growth drivers include games for mobile devices, virtual reality, and esports (multiplayer competitive video games). Top video game markets include China, the US, and Japan.
The entertainment and games software industry is a subset of the computer software industry, which is covered in a separate industry profile. Annual US consumer spending on games, excluding hardware, is about $30 billion, according to NewZoo.
Competitive Landscape
Demand is driven primarily by personal income and gamer demographics. The profitability of individual companies depends on an understanding of consumer needs, timely product development, and effective marketing. Large companies have economies of scale in manufacturing, marketing, distribution, and selling. Small companies can compete successfully by developing creative products.
Computer and video games compete as a leisure-time activity with TV, movies, music, the internet, and other forms of electronic and nonelectronic entertainment.
Products, Operations & Technology
Major entertainment and games software product segments include applications for gaming consoles, handheld devices, and personal computers. Console software ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

01/21/2019
10/08/2018
07/02/2018
04/02/2018
01/01/2018
09/25/2017
07/03/2017
04/03/2017
01/02/2017
09/26/2016
06/27/2016
03/28/2016
12/21/2015
09/21/2015
06/22/2015
03/23/2015
12/22/2014
09/22/2014
06/30/2014
04/07/2014
01/13/2014
10/07/2013
07/15/2013
04/22/2013
01/28/2013
10/15/2012
08/06/2012
05/21/2012
02/27/2012
11/07/2011
08/01/2011
05/02/2011
01/31/2011
10/18/2010
07/26/2010
04/19/2010
01/11/2010