First Research US Industry Profile

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Motorcycle Dealers
SIC Codes: 5571
NAICS Codes: 441228
Last Quarterly Update: 5/6/2019
Companies in this industry sell new and used motorcycles, scooters, motorbikes, all-terrain vehicles, personal watercraft, and other motor vehicles; they also may offer repair services, parts, and accessories. No major companies dominate the industry; most have a single retail outlet.
Global demand for motorcycles is forecast to grow by 3.8% per year through 2020, reaching $120 billion, according to The Freedonia Group. Demand is expected to be driven primarily by urbanization and industrialization in emerging markets, as well as by rising interest in electric motorcycles and bicycles.
The US motorcycle dealer industry includes about 7,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $24 billion.
Competitive Landscape
Discretionary personal income and interest rates drive demand, since motorcycles are high-ticket purchases and often financed. The profitability of individual companies depends on volume and sales of higher-margin goods like heavyweight motorcycles. Large dealers have advantages in broad inventory selections and negotiating power with manufacturers. Small dealers can compete effectively by providing superior customer service or offering unique services, like bike customization.
Major competitors include private market sellers, other recreational vehicle dealers, service center chains, and independent service shops. The US industry is highly fragmented: the 50 largest companies generate about 15% of industry sales.
Products, Operations & Technology
Major products include new and used motorcycles, scooters, motorbikes, all-terrain vehicles (ATVs), snowmobiles, and personal watercraft. Apparel, parts, ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
Also includes the following chapters:
Quarterly Industry Update
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Industry Indicators
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Business Challenges
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Trends and Opportunities
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Call Preparation Questions
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Financial Information
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Industry Forecast
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Industry Websites
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Glossary of Acronyms

Historical Profiles (PDF format)

02/04/2019
10/29/2018
07/30/2018
04/23/2018
01/22/2018
10/16/2017
07/17/2017
04/17/2017
01/23/2017
10/17/2016
07/18/2016
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10/12/2015
07/13/2015
04/06/2015
01/12/2015
10/20/2014
07/21/2014
04/28/2014
02/03/2014
10/28/2013
08/05/2013
05/13/2013
02/18/2013
11/12/2012
08/20/2012
06/04/2012
03/12/2012
11/21/2011
08/22/2011
05/09/2011
02/07/2011
10/25/2010
08/02/2010
04/26/2010
01/25/2010