Coffee & Tea Manufacturing
Companies in this industry roast coffee, blend tea, and manufacture coffee and tea concentrates. Major companies include US producers Farmer Bros, Keurig Dr Pepper, JM Smucker (owner of Folgers), and Kraft Heinz (owner of Maxwell House), as well as ITO EN (Japan), Maxingvest AG (Germany), Nestlé (Switzerland), Tata Global Beverages (India), and Unilever, the UK-based owner of Lipton.
World coffee production is more than 10 million metric tons per year. Top producers include Brazil, Vietnam, Colombia, and Indonesia. Tea production is about 6 million metric tons. Leading tea producing countries include China, India, Kenya, and Sri Lanka.
The US coffee and tea manufacturing industry includes about 675 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $14 billion.
Competitive Landscape
Consumer tastes and disposable income drive demand. The profitability of individual companies depends on effectively managing raw ingredient costs, efficient operations, and effective marketing. Large companies have scale advantages in purchasing, distribution, manufacturing, and marketing. Small companies can compete effectively by offering specialized products or serving a local market. The US industry is highly concentrated: the top 50 companies generate about 95% of revenue.
Imports of roasted coffee and tea are about 15% of the US market; exports are about 10% of US production. Part of the international export market is instant coffee. The US is the world's top coffee-consuming nation and the largest importer of green coffee beans. Domestic production is limited — with the exception of Hawaii and Puerto Rico, the US climate can't support coffee trees and tea plants.
Coffee and tea manufacturers face intense competition from other beverage companies, especially soft drink, bottled water, and juice manufacturers.
Products, Operations & Technology
Major products include roasted coffee (85% of industry revenue); tea (10%); and coffee concentrates (5%). Roasted coffee includes both whole and ground
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