Pet Food Manufacturing
Companies in this industry manufacture food for dogs and cats, using grains, oilseed products, and meat products. Major companies include Nestlé Purina PetCare and divisions of Colgate-Palmolive (Hill's Pet Nutrition); General Mills (Blue Buffalo Pet Products); JM Smucker (Big Heart Pet Brands); and Mars (Iams, Pedigree, and Royal Canin), all based in the US; along with Affinity Petcare (Spain), Heristo (Germany), and Unicharm (Japan).
Global pet food industry revenue is more than $90 billion per year, according to Euromonitor International. Pet food shows strong growth in North America and the Asia/Pacific region, the latter of which may see a $4 billion increase in dog food sales alone through 2023, compared to $7 billion globally. Latin America and Western Europe also are popular markets for cat and dog food sales.
The US pet food manufacturing industry includes more than 350 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $23 billion.
Pet ownership drives demand. The profitability of individual companies depends heavily on effective marketing. Large companies have advantages of scale in manufacturing, marketing, and distribution. Small companies can compete effectively by offering specialized products or by serving a local market. The US pet food manufacturing industry is highly concentrated: the eight largest companies account for about 80% of sales.
Products, Operations & Technology
Major products include dry dog food, which accounts for about 45% of industry revenue, dry cat food (20%), dog and cat treats (15%), wet cat food (10%),
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms