First Research US Industry Profile

View Sample
Photographic Services
SIC Codes: 7221, 7335
NAICS Codes: 54192
Last Quarterly Update: 4/8/2019
Companies in this industry provide still, video, or digital photography services, such as commercial and industrial photography, portrait photography, and special events photography. Major US companies include portrait studios Cherry Hill Programs, Lifetouch, Picture People, and Portrait Innovations, as well as commercial photo service Getty Images. Outside the US, major companies include H Tempest (UK), Studio Alice (Japan), and Visual China Group.
North America is the largest market in the global photographic services industry, accounting for about 45% of worldwide revenue, according to The Business Research Company. Western Europe is the second-largest regional market, with a share of about 25%. Significant growth is expected to come from the Asia/Pacific region.
The US photographic services industry includes about 14,000 employer establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $6 billion. There are also more than 165,000 nonemployer establishments with about $4 billion in total annual revenue. Nearly 70% of photographers are self employed.
Competitive Landscape
Demand is closely tied to consumer income and corporate marketing activity. The profitability of individual companies depends heavily on effective marketing. Large companies have economies of scale in marketing and production. Small companies can compete effectively by offering specialized services or holding favorable locations. The US photographic services industry is fragmented: the 50 largest companies generate about 40% of revenue.
Providers of photographic services compete with consumers who have adopted a do-it-yourself mentality when it comes to photography, thanks in part to digital cameras embedded in smartphones. A growing number of consumers can now photograph, process, edit, and distribute high-quality pictures with ease, enabling them to bypass professional photo services. Competition is greatest for retail photo studios, but this trend also affects commercial providers.
Products, Operations & Technology
Major products are family portraits and images for corporate advertising and marketing materials. Among companies with at least one employee, portrait ... plus:
Sales & Marketing
,
Finance & Regulation
,
Regional & International Issues
,
Human Resources
Also includes the following chapters:
Quarterly Industry Update
,
Industry Indicators
,
Business Challenges
,
Trends and Opportunities
,
Call Preparation Questions
,
Financial Information
,
Industry Forecast
,
Industry Websites
,
Glossary of Acronyms

Historical Profiles (PDF format)

01/14/2019
10/08/2018
07/02/2018
04/02/2018
01/01/2018
09/25/2017
06/26/2017
03/27/2017
12/19/2016
09/19/2016
06/20/2016
03/21/2016
12/14/2015
09/14/2015
06/15/2015
03/16/2015
12/15/2014
09/29/2014
07/07/2014
03/31/2014
01/06/2014
10/07/2013
07/15/2013
04/22/2013
01/28/2013
10/22/2012
08/06/2012
05/14/2012
02/13/2012
10/31/2011
07/25/2011
04/18/2011
01/10/2011
10/11/2010
07/12/2010
04/05/2010
01/04/2010