Farm & Garden Equipment Wholesalers
Companies in this industry distribute farm equipment, lawn and garden equipment, and related parts. No major companies dominate the industry.
Worldwide, the farm machinery and equipment market is expected to grow to about $305 billion in 2027 at a compound annual growth rate (CAGR) of about 6.9%, according to The Business Research Company. Europe, the US, and China are the largest markets.
The US farm and garden equipment wholesalers industry includes about 8,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $90 billion.
This industry includes manufacturers' wholesale sales branches as well as retail dealers in farm equipment, which are grouped with wholesalers because their products are sold primarily for business use rather than personal or household use. Retailers of lawn and garden equipment are covered in the Garden Centers & Farm Supply Stores industry profile.
Competitive Landscape
Demand is driven primarily by the health of the farming sector, which is tied to crop prices and yields. The profitability of individual companies depends on good merchandising and efficient operations. Large distributors have few economies of scale but can offer customers a wider range of products. Small distributors can compete successfully by holding exclusive territory rights to popular products. The US industry is concentrated: the 50 largest companies generate about 50% of revenue.
Large manufacturers of farm equipment mainly bypass independent wholesalers and use their own wholesale sales branches to sell directly to networks of local dealers.
Products, Operations & Technology
Major product categories include farm machinery and equipment (45% of industry revenue), home lawn and garden equipment tools (about 25%), other new lawn
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