First Research US Industry Profile

Already a subscriber?  Login >>

View Sample
Household Appliance Manufacturing
SIC Codes: 3631, 3632, 3633, 3634, 3635, 3639
NAICS Codes: 3352
Last Quarterly Update: 9/2/2024
Companies in this industry manufacture small electric appliances as well as other major household appliances. Major companies include BSH Hausgeräte (Germany), Electrolux (Sweden), Haier Electronics and GE Appliances (both based in China), LG Electronics (South Korea), and Whirlpool (US).
The global household appliances market has been growing steadily over the years. In 2023, global sales in unites amounted to about 760 million units of major appliances, according to figures from Statista. The growth is driven by innovations in technology, replacement demand, and a growing middle class in emerging markets.
The US household appliance manufacturing industry consists of about 300 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $23 billion.
Competitive Landscape
Demand is driven by growth in consumer income and by home sales. The profitability of individual companies depends on efficient operations and effective marketing. Large companies have economies of scale in production, marketing, and distribution. Small companies can compete effectively by producing specialty products, subcontracting to the larger manufacturers, or producing name brand goods under contract. The US industry is highly concentrated: the top 50 companies generate over 95% of revenue.
Imports, primarily from China and Mexico, are a major source of competition for US household appliance manufacturers, accounting for about 70% of the US market. US exports of household appliances, which account for about 40% of production, go mainly to Canada and Mexico.
Products, Operations & Technology
Major product categories are household refrigerators (about 20%), household ranges and ovens (more than 10%), as well as dishwashers (10%), and small electric ... plus:
Sales & Marketing
,
Finance & Regulation
,
Regional & International Issues
,
Human Resources
Also includes the following chapters:
Quarterly Industry Update
,
Industry Indicators
,
Business Challenges
,
Trends and Opportunities
,
Call Preparation Questions
,
Financial Information
,
Industry Forecast
,
Industry Websites
,
Glossary of Acronyms

Historical Profiles (PDF format)

06/03/2024
03/18/2024
12/11/2023
08/28/2023
05/30/2023
03/06/2023
12/08/2022
09/19/2022
06/27/2022
04/04/2022
12/20/2021
09/13/2021
06/28/2021
03/15/2021
12/28/2020
11/23/2020
10/12/2020
07/20/2020
11/25/2019
05/27/2019
02/25/2019
11/19/2018
08/20/2018
05/21/2018
02/19/2018
11/13/2017
08/21/2017
05/15/2017
02/13/2017
10/31/2016
08/01/2016
05/02/2016
02/08/2016
11/02/2015
08/03/2015
04/27/2015
02/02/2015
11/03/2014
08/11/2014
05/19/2014
02/17/2014
11/11/2013
08/19/2013
05/27/2013
03/04/2013
11/26/2012
09/03/2012
06/18/2012
03/26/2012
12/05/2011
09/12/2011
06/06/2011
02/28/2011
11/08/2010
08/16/2010
05/10/2010
01/11/2010