First Research US Industry Profile

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Household Appliance Manufacturing
SIC Codes: 3631, 3632, 3633, 3634, 3635, 3639
NAICS Codes: 3352
Last Quarterly Update: 6/27/2022
Companies in this industry manufacture small electric appliances as well as other major household appliances. Major companies include US-based Whirlpool, along with BSH Hausgeräte (Germany), Electrolux (Sweden), Haier Electronics and Haier-owned GE Appliances (China), and LG Electronics (South Korea).
The global market for electric household appliances is projected to reach 1.8 billion units by 2027, driven by innovations in technology, replacement demand, and a growing middle class in emerging markets, according to Global Industry Analysts.
The US household appliance manufacturing industry consists of about 305 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $23 billion.
Competitive Landscape
Demand is driven by growth in consumer income and by home sales. The profitability of individual companies depends on efficient operations and effective marketing. Large companies have economies of scale in production, marketing, and distribution. Small companies can compete effectively by producing specialty products, subcontracting to the larger manufacturers, or producing name brand goods under contract. The US industry is highly concentrated: the top 50 companies generate over 90% of revenue.
Imports, primarily from China and Mexico, are a major source of competition for US household appliance manufacturers, accounting for about 70% of the US market. US exports of household appliances, which account for about 45% of production, go mainly to Canada and Mexico.
Products, Operations & Technology
Major product categories are refrigerators and freezers (25%), ovens and ranges (25%), as well as dishwashers and water heaters (30%). Other leading sources ... plus:
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