Household Appliance Manufacturing
Companies in this industry manufacture large appliances, such as stoves, ovens, refrigerators, and washers and dryers, as well as small appliances, including vacuum cleaners, fans, humidifiers and dehumidifiers, and toaster ovens. Major companies include US-based Whirlpool, along with BSH Hausgeräte (Germany), Electrolux (Sweden), Haier Electronics and Haier-owned GE Appliances (China), and LG Electronics (South Korea).
The global market for electric household appliances is projected to reach 1.8 billion units by 2024, driven by innovations in technology, replacement demand, and a growing middle class in emerging markets, according to Global Industry Analysts.
The US household appliance manufacturing industry consists of about 300 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $22 billion.
Competitive Landscape
Demand is driven by growth in consumer income and by home sales. The profitability of individual companies depends on efficient operations and effective marketing. Large companies have economies of scale in production, marketing, and distribution. Small companies can compete effectively by producing specialty products, subcontracting to the larger manufacturers, or producing name brand goods under contract. The US industry is highly concentrated: the top 20 companies generate about 90% of revenue.
Imports, primarily from China and Mexico, are a major source of competition for US household appliance manufacturers, accounting for about 70% of the US market. US exports of household appliances, which account for about 40% of production, go mainly to Canada and Mexico.
Products, Operations & Technology
Major product categories are refrigerators and freezers (about 20% of US industry revenue); washers and dryers (20%); and ovens and ranges (20%). Other
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