First Research US Industry Profile

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Book Publishers
SIC Codes: 2731
NAICS Codes: 51313
Last Quarterly Update: 9/30/2024
Companies in this industry produce, edit, market, and publish books in print, electronic, or audio format. The top global book publishers in the US are HarperCollins, McGraw-Hill Education, Scholastic, and Wiley. The other leading publishers are Hachette Livre (France), Penguin Random House (the UK), and Springer Nature (Germany).
The global book publishing industry is expected to reach about $129 billion by 2023, according to Statista. Total book revenue is forecast to grow by about 1% per year over the next five years as print revenue declines more slowly, or even rises, in major markets.
The US book publishing industry consists of about 2,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $30 billion.
Competitive Landscape
Demand for books is driven by demographics and is largely resistant to economic cycles. The profitability of individual companies depends on product development and marketing. Large publishers have an advantage in bidding for new manuscripts or authors. Small and midsized publishers can succeed if they focus on a specific subject or market. The US industry is highly concentrated: the top 50 companies generate about 80% of revenue.
Book publishers face competition for consumer leisure time from numerous other sources of media and entertainment, including magazine and newspaper publishing, internet content, video games, and TV and motion picture production. Courseware and related online content designed for training purposes is a growing source of competition for educational and professional publishers.
Products, Operations & Technology
Major products include professional, technical, and scholarly books, adult trade books (general fiction and nonfiction titles) and textbooks, which account ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
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Industry Forecast
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Glossary of Acronyms

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