First Research US Industry Profile

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Wineries
SIC Codes: 2084
NAICS Codes: 31213
Last Quarterly Update: 3/7/2022
Companies in this industry make wine and brandies either from grapes that they grow or that are grown elsewhere. Major companies include Bronco Wine Company, Constellation Brands, E&J Gallo Winery, Jackson Family Wines, and The Wine Group (all based in the US); as well as Concha y Toro (Chile), Distell (South Africa), Gruppo Italiano Vini (Italy), Treasury Wine Estates (Australia), and Veuve Clicquot (France).
Global wine production reached about 250 million hectoliters in 2021 according to the International Organization of Vine and Wine (OIV), close to the harvest in 2017, which was the smallest volume made in over twenty years. Major wine-producing countries include Italy, Spain, France, the US, and Australia. Italy, Spain, and France account for about half of the global wine production; wine production fell slightly in 2021 resulting from unfavorable climactic situations in these European countries.
The US winery industry includes about 4,000 producers with a combined annual revenue of about $20 billion.
Competitive Landscape
Demand for wine is driven by the restaurant and hotel industries, the level of business entertainment spending, and consumer income. A winery's profitability depends on production volume and sales price, both of which can vary from year to year. Large companies have stronger distribution channels and can enjoy significant economies of scale in production. Small wineries can compete with big-volume producers by making higher-quality wines that sell at a premium price. The US industry is concentrated: the 50 largest companies account for about 70% of revenue.
Imports are a major competitor for US wine producers, accounting for about 30% of the US market. Imports come mainly from France, Italy, New Zealand, Spain, and Australia. Major markets for US wine exports include Canada and the UK. Exports account for about 10% of US production.
Products, Operations & Technology
Table wine - including red and white wines and other still wines containing 14% or less alcohol by volume - makes up about 80% of volume sales in the US. ... plus:
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