Sporting Goods Stores
Companies in this industry operate physical retail stores specializing in sporting goods, athletic and fitness wear, fitness equipment, and related products. Major companies include Cabela's and its parent company Bass Pro Shops, Big 5, Dick's Sporting Goods, Hibbett Sports, and REI (all based in the US), as well as FGL Sports (Canada), Decathlon and Groupe Go Sport (France), and Sports Direct International (UK).
The global retail market for sporting goods is expected to grow at a compound annual rate of 3.4% from 2015 to 2020, according to Lucintel. The US and Europe traditionally have been leading markets for sporting goods. Developing regions such as Asia/Pacific, Central and Eastern Europe, the Middle East, and Latin America are expected to see more rapid growth.
The US retail sporting goods industry includes about 22,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $45 billion.
Demand is driven by population demographics and consumer income. The profitability of individual companies depends on merchandising and marketing skills. Large chains have an advantage in stocking a wide variety of goods. Small companies and specialty retailers can compete successfully by carrying a deeper product line in specialized sports, hiring knowledgeable staff, offering repair services, or by serving a local market. The US industry is concentrated: the 20 largest companies account for about 55% of revenue.
Sporting goods stores also must compete with warehouse clubs, discount stores, and department stores; specialized apparel and footwear retailers; pro shops; and online retailers. Fierce competition from online-only and omnichannel retailers, specialty stores like Lululemon and Athleta, and mass merchandisers like Walmart and Target puts pressure on margins at national chains that sell a broad assortment of sporting goods. In 2015, about 15% of all sporting goods were sold online, according to iHumanMedia.com.
Migration to online shopping has been a key factor in several recent bankruptcy filings and asset sales by sporting goods chains. As a result, the retail arena for sporting goods stores is becoming increasingly concentrated, with Dick's Sporting Goods emerging as the clear leader. Dick's has acquired store leases, customer databases, and intellectual property from its former rivals.
Products, Operations & Technology
Sports equipment accounts for 60% of industry revenue; clothing, 20%; and footwear, 10%. Major equipment categories include team sports, exercise, hunting
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms