First Research US Industry Profile

Already a subscriber?  Login >>

View Sample
Magazine Publishers
SIC Codes: 2721
NAICS Codes: 51112
Last Quarterly Update: 5/16/2022
Companies in this industry gather, write, and edit articles as well as sell and prepare advertisements to produce and distribute print or electronic magazines and periodicals. Major companies include Condé Nast, Dotdash Meredith, and Hearst (all based in the US), along with Arnoldo Mondadori Editore (Italy), Bauer Media Group and Gruner + Jahr (both based in Germany), and Sanoma (Finland).
The global magazine market, including consumer and trade magazines, is forecast to drop by nearly 5% between 2019 and 2024, according to PricewaterhouseCoopers. As publishers struggle with subscription and advertising revenue growth, many are focused on diversification, adding offerings such as events, custom content, brand licensing, e-commerce, and affiliate marketing.
The US magazine publishing industry includes about 5,300 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $27 billion.
Competitive Landscape
Demand for magazines is driven largely by growth in consumer income. The profitability of individual companies depends highly on marketing expertise. Small companies can compete by specializing in niche topics and markets, while larger companies benefit from a wide selection of magazine titles to offer advertisers. Large companies also have economies of scale in production and distribution. The US industry is concentrated: the 50 largest companies generate about 60% of revenue.
Magazines compete with a variety of print, online, and broadcast media for consumer attention and advertising dollars. Significant competition is coming from digital media and entertainment that is, in many cases, free to access.
Products, Operations & Technology
Revenue of companies in this industry include general interest magazines (over 80%); licensing of rights to use intellectual property (about 10%); and ... plus:
Sales & Marketing
,
Finance & Regulation
,
Regional & International Issues
,
Human Resources
Also includes the following chapters:
Quarterly Industry Update
,
Industry Indicators
,
Business Challenges
,
Trends and Opportunities
,
Call Preparation Questions
,
Financial Information
,
Industry Forecast
,
Industry Websites
,
Glossary of Acronyms

Historical Profiles (PDF format)

02/21/2022
12/20/2021
10/04/2021
07/05/2021
04/12/2021
12/28/2020
11/23/2020
10/12/2020
07/27/2020
12/09/2019
05/13/2019
02/11/2019
11/05/2018
08/06/2018
05/14/2018
02/12/2018
11/06/2017
08/07/2017
05/08/2017
02/06/2017
10/31/2016
08/01/2016
05/02/2016
02/01/2016
10/26/2015
07/27/2015
04/27/2015
02/02/2015
11/03/2014
08/11/2014
05/19/2014
02/24/2014
11/18/2013
08/26/2013
05/27/2013
03/04/2013
11/26/2012
09/03/2012
06/18/2012
03/26/2012
12/05/2011
09/12/2011
05/23/2011
02/28/2011
11/08/2010
08/16/2010
05/10/2010
02/08/2010