First Research US Industry Profile

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Fitness Equipment Manufacturing
SIC Codes: 3949
NAICS Codes: 33992
Last Quarterly Update: 5/13/2019
Companies in this industry manufacture exercise equipment such as treadmills, exercise bicycles, resistance machinery, and weights and weightlifting equipment. Major companies include Cybex International and Life Fitness (both owned by Brunswick), ICON Health & Fitness, Nautilus, and Peloton Interactive (all based in the US); as well as Amer Sports (the Finland-based owner of Precor), Dyaco International (Taiwan), Johnson Health Tech (Taiwan); Nantong Yida Sports (China), Northern Lights (Canada), and Schnell Trainingsgeräte (Germany).
Worldwide, the rise of obesity and incidence of weight-related health problems such as diabetes, hypertension, and heart disease increases concern about health and drives use of fitness equipment. Global sales of fitness equipment are expected to reach more than $13 billion by 2022, according to Grand View Research. The fitness equipment market is projected to grow at a compound annual rate of 3.6% from 2015 to 2022, led by sales of cardiovascular training devices. Besides North America, markets such as the Asia/Pacific region, Latin America, and the Middle East drive growth.
The US fitness equipment manufacturing industry, a subset of the sporting goods manufacturing industry, includes about 100 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $2.5 billion.
Competitive Landscape
Demand is driven by consumer income and demographic trends. The profitability of individual companies depends on unique product designs and effective marketing. Large companies have some advantages in brand recognition, but small companies can compete effectively by building unique products.
The US sporting and athletic goods manufacturing industry, which includes makers of fitness equipment, is concentrated: the top 50 companies account for about 70% of revenue.
Products, Operations & Technology
Major products are aerobic exercisers (including treadmills, stationary bikes, stair climbers, rowing machines, and elliptical cross-trainers); weightlifting ... plus:
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Business Challenges
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