Nursery & Floriculture Production
Companies in this industry grow and sell nursery stock such as plants, shrubs, sod, trees, and seeds. Major US companies include Costa Farms, Ball Horticultural, Color Spot Nurseries, and Monrovia Nursery.
The global value of commercially grown floral products and nursery trees is about $90 billion, according to Rabobank; floral production accounts for about $55 billion per year, while tree production is valued at about $35 billion. Developed countries in Europe, the Americas, and Asia account for about 90% of floriculture product demand.
The US nursery and floriculture production industry includes about 50,000 farms with combined annual revenue of about $14 billion.
Demand is driven by consumer income, home sales and new home construction, and commercial real estate construction. The profitability of individual companies depends on anticipating demand for various types of plants, efficient distribution, and competitive pricing. Large operators have economies of scale in distribution. Small operators can compete successfully by raising specialty plants or serving a local market. The US industry is fragmented.
Products, Operations & Technology
Products include flowers and flowering plants, shrubs, Christmas trees, sod, and seeds, as well as food plants like tomatoes. Large commercial growers
Sales & Marketing
Finance & Regulation
Regional & International Issues
Also includes the following chapters:
Quarterly Industry Update
Trends and Opportunities
Call Preparation Questions
Glossary of Acronyms