First Research US Industry Profile

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Newspaper Publishers
SIC Codes: 2711
NAICS Codes: 51311
Last Quarterly Update: 3/25/2024
Companies in this industry are engaged in operations like producing and distributing newspapers, and also include writing news and selling advertisements. The newspapers published are in both print and digital forms. Major companies include Gannett, McClatchy, and News Corp (all based in the US). Other major companies outside the US are Asahi Shimbun (Japan), Axel Springer (Germany), and the Daily Mail and General Trust (UK).
For print newspaper and magazines globally, revenue is expected to drop 13.05% from 2023's $127.20 billion to $110.60 billion by 2027, according to Wordsrated. In 2022, estimated total U.S. daily newspaper circulation (print and digital combined) was 20.9 million for both weekday and Sunday, down 8% and 10% respectively from 2021, according to Pew Research Center.
The US newspaper publishing industry includes about 7,300 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $26 billion.
Competitive Landscape
Corporate spending on advertising and consumer disposable income drive demand. The profitability of individual companies depends on effective marketing and efficient operations. Large companies benefit from economies of scale in administration and by providing a range of outlets for advertisers. Small publishers can compete successfully by serving desirable markets. The US industry is concentrated: the top 50 companies generate about 75% of revenue.
Competition for reader attention and advertiser spending comes from companies in other media that provide news and entertainment, including television and radio broadcasters, providers of internet search and content, and magazine publishers. Falling subscriber counts amid competition from free online sources remains a key industry challenge.
Products, Operations & Technology
The main sources of newspaper revenue include circulation (subscription and single-copy sales), which accounts for about 54% of traditional global revenue, ... plus:
Sales & Marketing
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Finance & Regulation
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Regional & International Issues
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Human Resources
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Historical Profiles (PDF format)

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03/08/2021
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12/30/2019
05/27/2019
02/25/2019
11/19/2018
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05/27/2013
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11/26/2012
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06/18/2012
03/26/2012
12/05/2011
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02/28/2011
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08/16/2010
05/10/2010
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