Florists
Companies in this industry sell cut flowers, floral arrangements, potted plants, and other gifts from physical retail establishments. No major companies dominate the industry. Floral order-taking services such as 1-800-FLOWERS.COM, FTD, and Teleflora (all in the US), Euroflorist (the Netherlands), and Tokyoflora.com (Japan) provide orders to independent florists but are also competitors.
The global market for Cut Flowers estimated at about $30 billion in 2021, is forecasted to reach a value of nearly $50 billion by 2027, according to AstuteAnalytica India. Major importers of cut flowers for the US including Colombia, Ecuador, and the Netherlands. Cayman Islands, Mexico, and Saudi Arabia are leading cut flower exporter for the US.
The US florists industry includes around 13,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $5 billion.
Competitive Landscape
Demand for flowers depends on discretionary consumer spending. The profitability of individual shops depends on effective marketing. Companies focus on a local or regional market and compete based on location, price, and customer service. The US industry is highly fragmented: the 50 largest companies account for less than 10% of revenue.
Florists compete with supermarkets and mass merchandisers. When selling to business customers, they may also compete with wholesalers and sellers of artificial flowers. In addition, online sales of cut flowers are increasing. A growing segment of online sales includes non-store, direct-to-consumer businesses that aim to disrupt the traditional grower-wholesaler-florist model. These new companies may use locally sourced flowers that reflect the current season; offer cut-to-order product; reduce waste by wrapping flowers in recycled or biodegradable material; and provide free delivery.
Products, Operations & Technology
Major products are arranged cut flowers and unarranged cut flowers. Arranged cut flowers account for about 70% of industry revenue, followed by unarranged
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